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In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles

The publisher’s 23 brands have operated individually –– until now.

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What Is TikTok Selling? Cultural Relevance

The company says brands can turn success on the platform into profit.

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Meredith Bets Big on Video and Podcasts in NewFronts Presentation

The publisher now offers 15 podcasts and has seen listenership increase 55%.

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Twitter Announces New Content Partnerships at NewFronts

The company is partnering with NBC for the Olympics and more.

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BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers

The publisher hopes ecommerce and its newly doubled scale will ensure stability.

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Complex Network’s First We Feast Has 10 Million YouTube Subscribers

The food brand includes shows like Hot Ones, Burger Scholar Sessions, Tacos Con Todo and Coneheads.

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Vice Media Group Wants to End Data Discrimination

Vice Media Group used its NewFront to introduce a new contextual targeting solution.

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Snap Is Rolling Out a Marketplace for Brands and Creators

The company also announced new original shows.

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Donald Trump Won’t Be Allowed Back on Facebook—Yet

The Oversight Board didn’t seem interested in playing Facebook’s games.

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Music Videos Are Coming Back to Your Living Room

NewFronts

At NewFronts, Vevo emphasizes CTV.

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The UK Is Poised to See a Massive Wave of Ad Spend

Life After Lockdown

Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.

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Twitter Continues Journalism, Media Push With Acquisition of Scroll

The subscription-based platform gives readers ad-free content and publishers revenue from those subscriptions.

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As Commerce Revenue Jumps, Condé Nast Pitches New Shoppable Shows

The media company reached 10.3 million individuals: those who were not found on broadcast or cable.

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Bright Wants You to Take Classes With Celebrities

Platforms

The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases.

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Twitter Kicks Off #FollowLocalJournalists Global Campaign on World Press Freedom Day

Online and print ads ran in 28 local newspapers across the U.S., and Spaces with reporters were held worldwide.