Bloomberg Media Reaches Global Multiyear Renewal of Twitter Content Partnership
Several new projects were detailed for its @Crypto handle.
Axios Pro Deal Newsletters Launch, Starting at $599 Annually
The premium product is an ambitious experiment for the publisher.
Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operations
She succeeds its U.S. CEO Jim Daily.
Check Out This Behind-The-Scenes Look at Scream…the Musical
Scream: The Musical follows the tradition of gimmicks promoting horror movies.
News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach
The publisher will put its signature collaborative style to use for brand partners.
NBCUniversal and RTL Extend Media Inventory
The partnership will aim to offer advertising opportunities for marketers and agencies across the U.S., Europe and Asia.
What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future
The buzzworthy NFT phenomenon represents all that is possible in today's digital landscape.
Ovo’s Marketing Is High on Ideas, Low on Energy and Empty on Empathy
Its energy-saving tips spark anger and could lead to an inquiry.
Seeking Growth, Pernod Ricard Doubles Down on Media
Pam Forbus, CMO for North America, explains the spirits maker's new direction.
Protocol Revenues Rise 150% as Tech Advertisers Target Policymakers
The publisher has benefitted from its close ties to Politico and its readership, a blend of tech executives and D.C. policymakers.
5 Takeaways from The New York Times’ Acquisition of The Athletic
The $550 million purchase shifts the sports media landscape.
Decrypt Media’s New NFT Production Studio Is Generating 6-Figure Revenues
The blockchain-centric production house launched by Decrypt Media has traded almost 30 non-fungible tokens since its soft launch in July.
6 Questions That Will Shape the Year in News Media
Publishing executives share their biggest unknowns of 2022.
The 6 Most Important Media Mergers of 2021
In a year of acquisitions, these are the ones to watch.
How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy
For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.