Using Attention Metrics, Publishers Aim to Prove Their Ads Work
The measurement framework helps to tie brand marketing to outcomes better.
Axios Local Slows Its Rapid Expansion After Missing Revenue Goals
The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.
Pay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
Maintaining visibility online has gotten pricier.
With Help From Succession, New York Magazine Tops 1 Million Email Subscribers
The publisher has used pop-up, subscriber-only newsletters to boost retention.
British Consumer Champion Which? Enters a New Era of Building Trust
Kat Chinnock, head of brand and communications planning for Which?, outlines the campaign strategy.
The New York Times Unveils Its Stand-Alone Audio App
The product is its latest bid to retain digital subscribers.
Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch
In the first quarter, 53% of programmatic payments were late.
Bloomberg’s Mission to Empower Business Leaders for Today and the Future
From broadcast to web, the company has the tools to help navigate a complex landscape.
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
There is no deadline for supply-side partners to adopt the new standards—yet.
Condé Nast Unveils Expanded Digital Video Slate During NewFronts
The media company is also growing its portfolio of experiential franchises, such as Vogue World.
Mansueto Ventures Executive Arrested for Embezzling From the Company
The head of HR for Inc. and Fast Company has been fired following an internal investigation.
Britain’s Advertising Sector Is Set for Stagnation
Reports from the IPA, IAB UK, AA/Warc all show signs of a slowdown for budgets.
Paper Magazine Lays Off Staff, Citing Economic Headwinds
The iconic title hopes to avoid total closure.
BuzzFeed’s Pivot to HuffPost Is Still Hampered by Ad Buyers Shirking News
The publisher has greater reach than BuzzFeed News but shares its vulnerabilities.