Adweek’s Media page offers news, information, analysis and successful strategies for navigating and succeeding in the world of media advertising. Discover content from media insiders and experts to keep you informed on current media trends and what's taking shape for the future. Learn how to connect with your target audience, including information on how Gen Z and millennials consume media and tips on reaching underserved audiences like Hispanic populations and Baby Boomers. Adweek is your go-to source for innovative media content across TV, radio, print and publishing.
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Using Attention Metrics, Publishers Aim to Prove Their Ads Work

The measurement framework helps to tie brand marketing to outcomes better.

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Axios Local Slows Its Rapid Expansion After Missing Revenue Goals

The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.

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With Help From Succession, New York Magazine Tops 1 Million Email Subscribers

The publisher has used pop-up, subscriber-only newsletters to boost retention.

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British Consumer Champion Which? Enters a New Era of Building Trust

Kat Chinnock, head of brand and communications planning for Which?, outlines the campaign strategy.

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The New York Times Unveils Its Stand-Alone Audio App

The product is its latest bid to retain digital subscribers.

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Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours

Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.

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Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch

In the first quarter, 53% of programmatic payments were late.

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Bloomberg’s Mission to Empower Business Leaders for Today and the Future

From broadcast to web, the company has the tools to help navigate a complex landscape.

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The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety

There is no deadline for supply-side partners to adopt the new standards—yet.

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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The media company is also growing its portfolio of experiential franchises, such as Vogue World.

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Mansueto Ventures Executive Arrested for Embezzling From the Company

The head of HR for Inc. and Fast Company has been fired following an internal investigation.

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Britain’s Advertising Sector Is Set for Stagnation

Reports from the IPA, IAB UK, AA/Warc all show signs of a slowdown for budgets.

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Paper Magazine Lays Off Staff, Citing Economic Headwinds

The iconic title hopes to avoid total closure.

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BuzzFeed’s Pivot to HuffPost Is Still Hampered by Ad Buyers Shirking News

The publisher has greater reach than BuzzFeed News but shares its vulnerabilities.