Adweek’s Media page offers news, information, analysis and successful strategies for navigating and succeeding in the world of media advertising. Discover content from media insiders and experts to keep you informed on current media trends and what's taking shape for the future. Learn how to connect with your target audience, including information on how Gen Z and millennials consume media and tips on reaching underserved audiences like Hispanic populations and Baby Boomers. Adweek is your go-to source for innovative media content across TV, radio, print and publishing.
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AI-Generated Content Is Here. Should Advertisers Buy It?

For marketers, the product, rather than the process, will continue to determine spend.

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Inside the tech platform that also won over Nike

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Nonprofit Newsrooms, Eyeing Sustainability, Welcome Digital Advertising

The business now represents nearly a third of total revenue for many.

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SiriusXM Appoints Ex-Wall Street Journal CMO as First Chief Growth Officer

The company saw a decline in subscriptions in Q3 2022 compared to Q3 2021.

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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.

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Dentsu X Promotes Leah Meranus to North America CEO

Meranus was previously Dentsu X's chief media officer.

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Literature Is Scary Good in Project Gutenberg’s ‘Classic Monsters’

The online ebook library teams with agency The Community to bring legendary works to life.

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The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint

The purchase reflects publishers’ increasing expansion into digital video.

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Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising

Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.

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Time Hires Sadé Muhammad as CMO, Its First as an Independent Company

The appointment comes as the publisher celebrates its centennial.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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The Week Junior US Tops 100,000 Paying Subscribers

The children's title has built a six-figure advertising business.

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How Marketers Are Rebalancing Ad Spend Budgets in 2023

They're taking a more fluid approach to media planning, according to WARC.

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Retention Wars and Live Event Appetite: Media Executives Share 2023 Forecasts

In the face of uncertainty, marketers gravitate to what they know.

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Adweek’s 22 Most Popular Stories of 2022

Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.