For marketers, the product, rather than the process, will continue to determine spend.
Inside the tech platform that also won over Nike
The business now represents nearly a third of total revenue for many.
The company saw a decline in subscriptions in Q3 2022 compared to Q3 2021.
Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.
Meranus was previously Dentsu X's chief media officer.
The online ebook library teams with agency The Community to bring legendary works to life.
The purchase reflects publishers’ increasing expansion into digital video.
Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.
The appointment comes as the publisher celebrates its centennial.
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
The children's title has built a six-figure advertising business.
They're taking a more fluid approach to media planning, according to WARC.
In the face of uncertainty, marketers gravitate to what they know.
Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.