Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads
Digital media is at a crossroads. Important decisions must be made about business models, recruiting new journalists, and how to retain top talent.
BuzzFeed Is Acquiring HuffPost in a Broader Partnership Deal With Verizon Media
Jonah Peretti, founder and CEO of BuzzFeed and co-founder of HuffPost, will lead the combined company.
Meet Decision Desk, the First to Call the Election for Joe Biden
The US presidential election is taking a long time to wrap up. The process for counting mail-in ballots—made necessary by the pandemic—has tested Americans’ patience since Tuesday night, when we [...]
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brands see an appetite for virtual events and holiday content.
Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool
Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.
Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living
Experiential tour pivots to offer behind-the-scenes content and a shoppable experience.
Integration Gives Media Clients on NewsWhip Access to Reddit Content
Journalists can filter comments, save searches, find experts.
Allure’s New Event Series Brings Beauty Pros and Tips to Your Couch
Magazine’s celebrates annual Best of Beauty Awards with virtual tutorials and discussions.
The Working-Class Kid From Liverpool Who Changed the Gay Media World
Josh Fletcher heads the Gay Times' in-house agency, offering brands a direct line to LGBTQ+ audiences.
Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester
Event kicks off series of ticketed digital workshops.
Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse
GroupM's mid-year forecast shows a landscape that's stark but salvageable, with "pent-up demand" expected to help regain ground.
Unlike TV, Almost All Viewers Are Present for Digital Video Ads
Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.
You Can Only Read This Social Distancing Ad From 6 Feet Away
A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.
4 Tips for Navigating an Increasingly Complicated 2020 Media Landscape
Rethink that hard sell because brand values and purpose matter now more than ever.
Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic
As the world stays at home, new experiences become more accessible than ever before, especially through travel publishers.