In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
The publisher’s 23 brands have operated individually –– until now.
What Is TikTok Selling? Cultural Relevance
The company says brands can turn success on the platform into profit.
Meredith Bets Big on Video and Podcasts in NewFronts Presentation
The publisher now offers 15 podcasts and has seen listenership increase 55%.
Twitter Announces New Content Partnerships at NewFronts
The company is partnering with NBC for the Olympics and more.
BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers
The publisher hopes ecommerce and its newly doubled scale will ensure stability.
Complex Network’s First We Feast Has 10 Million YouTube Subscribers
The food brand includes shows like Hot Ones, Burger Scholar Sessions, Tacos Con Todo and Coneheads.
Vice Media Group Wants to End Data Discrimination
Vice Media Group used its NewFront to introduce a new contextual targeting solution.
Snap Is Rolling Out a Marketplace for Brands and Creators
The company also announced new original shows.
Donald Trump Won’t Be Allowed Back on Facebook—Yet
The Oversight Board didn’t seem interested in playing Facebook’s games.
The UK Is Poised to See a Massive Wave of Ad Spend
Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.
Twitter Continues Journalism, Media Push With Acquisition of Scroll
The subscription-based platform gives readers ad-free content and publishers revenue from those subscriptions.
As Commerce Revenue Jumps, Condé Nast Pitches New Shoppable Shows
The media company reached 10.3 million individuals: those who were not found on broadcast or cable.
Bright Wants You to Take Classes With Celebrities
The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases.
Twitter Kicks Off #FollowLocalJournalists Global Campaign on World Press Freedom Day
Online and print ads ran in 28 local newspapers across the U.S., and Spaces with reporters were held worldwide.