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Bloomberg Media Reaches Global Multiyear Renewal of Twitter Content Partnership

Several new projects were detailed for its @Crypto handle.

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Axios Pro Deal Newsletters Launch, Starting at $599 Annually

The premium product is an ambitious experiment for the publisher.

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Check Out This Behind-The-Scenes Look at Scream…the Musical

Scream: The Musical follows the tradition of gimmicks promoting horror movies.

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News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

The publisher will put its signature collaborative style to use for brand partners.

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NBCUniversal and RTL Extend Media Inventory

The partnership will aim to offer advertising opportunities for marketers and agencies across the U.S., Europe and Asia.

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What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future

The buzzworthy NFT phenomenon represents all that is possible in today's digital landscape.

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Ovo’s Marketing Is High on Ideas, Low on Energy and Empty on Empathy

Its energy-saving tips spark anger and could lead to an inquiry.

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Seeking Growth, Pernod Ricard Doubles Down on Media

Pam Forbus, CMO for North America, explains the spirits maker's new direction.

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Protocol Revenues Rise 150% as Tech Advertisers Target Policymakers

The publisher has benefitted from its close ties to Politico and its readership, a blend of tech executives and D.C. policymakers.

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5 Takeaways from The New York Times’ Acquisition of The Athletic

The $550 million purchase shifts the sports media landscape.

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Decrypt Media’s New NFT Production Studio Is Generating 6-Figure Revenues

The blockchain-centric production house launched by Decrypt Media has traded almost 30 non-fungible tokens since its soft launch in July.

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6 Questions That Will Shape the Year in News Media

Publishing executives share their biggest unknowns of 2022.

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The 6 Most Important Media Mergers of 2021

In a year of acquisitions, these are the ones to watch.

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How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy

For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.