Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.