Millennials, once thought of as underemployed, selfie-taking, avocado toast-obsessed kids, have grown up, have families of their own, and are now making important purchasing decisions for their households. Millennial parents do things a bit differently than generations past. These connected parents care deeply about social justice, the environment and data privacy. They're willing to pay extra for products and services from brands they believe put their money where their mouths are when it comes to making the world a better place for future generations. As these digital natives grow up, they are inevitably disrupting the parenthood economy. Stay on top of this demographic with Adweek's research, insights and interviews centered around millennial parents.