Discover news and analysis about the latest innovations in marketing from advertising experts at Adweek. Read articles about how marketing innovations are moving the industry forward.

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Why Marketers Are Paying Greater Attention … to Attention

The ARF is turning up its efforts to reveal how (and if) attention-tracking firms actually work.

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Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind

Ally’s Andrea Brimmer, Expedia’s Jon Gieselman, H&R Block’s Jill Cress and Mattel’s Lisa McKnight discuss diverse marketing strategy.

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24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer

Meet the first class of Adweek's Marketing Vanguard, and their Rising Stars.

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The Unspoken Truth About CMO Churn

Lead marketers famously have the shortest tenure in the C-Suite. Here's why.

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Meet the Marketing Leaders Innovating in Fresh Ways for a Dynamic Consumer

The Marketing Vanguard Award honorees and their Rising Stars.

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How Gaming Marketers Innovate to Reach a Changing Audience

2K’s NextMakers program is all about mutual respect and benefit on both ends.

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Restaurants Are Innovating With Takeout in Mind. Here’s Why.

Forged during the pandemic, food to go is now the standard order.

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Marketing Vanguard Award Honorees Share Leadership Advice

'Listen first ... Take calculated risks ... Allow all ideas to flourish.'

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Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs

The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.

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Marketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads

Dentsu Creative's global CMO survey revealed a growing focus on entertainment and less around purpose.

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The Award-Winning Metaverse Project That’s Saving a Nation

The Monkeys' Tara Ford on 'The First Digital Nation' winning the Innovation Grand Prix at The Gerety Awards.

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Meeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost Industry

Could combining efforts and resources create the meatless category's version of 'Got Milk?'

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The Future of Digital Experiences: Less Intrusive, More Intuitive

Notification is a potent weapon to anticipate needs and nudge consumers rather than act as a brand's ravenous desire for attention.

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How Häagen-Dazs’ New Store Design Does Luxury on a Budget

Paint, wallpaper and props can go a long way.

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What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program

Global director Jason Whiting on the brand's strategy to build fandom.