Discovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary Campaign

The partnership for July’s big event includes a mobile game and co-branded packaging.

Why This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its Office Tower

5,000 live plants will adorn Salesforce Tower New York's Ohana floor.

A Playbill for Movies Is Coming to a Theater Near You

The magazine will include bonus studio material and will be enhanced with AR.

McDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time Billboards

More creative out-of-home work from the brand.

When Friends Struggle With Depression, This App Helps Avoid Potentially Harmful Phrases

BBDO Bangkok and Samsung created 'Predict to Prevent' to help loved ones be more supportive.

Deadpool Is Now Espolòn’s Creative Director

"There is absolutely no reason why that Canadian gobstopper is getting all the glory," said Deadpool.

Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels

The campaign, by train operator Thalys and agency Rosapark, shows off the city's people, not just the sights.

Nationwide’s ‘Goals’ Ad Highlights the Reward of Community Involvement

They partnered with the Walter Payton NFL Man of the Year award.

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.

Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement and click-through rate.