IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource

The free program aims to 'fill a void in the marketplace' for continual learning.

For E3, Miller Lite Made 200 Beer Cans That Double as Video Game Controllers

To earn one, you must beat Eric Andre at Street Fighter V.

Which of These 20 Boundary-Pushing Campaigns Will Win Cannes’ Coveted Titanium Lion?

U.S. projects make up more than 50% of the finalists in the category that awards game-changing work.

5 U.S. Campaigns That Could Win the Top Innovation Prize at Cannes

25 projects worldwide were shortlisted in the category.

How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide

Essity, maker of Bodyform and Libresse, is rewriting the rules on how ads talk about periods, vulvas and more.

Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant

U.S. CMO Marcel Marcondes says the rapid feedback is key to understanding consumers' 'real motivations.'

Mastercard and McCann Found a Charming, Customizable Way to Unite the World’s Top Athletes

'The Red Ball' tells a story that can feature different stars in different regions.

This Life-Saving Christmas Ornament Doubles as a Fire Extinguisher

Mexican agency Figallo and its fire-prevention client say they will bring the device to market this year.

Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’

GS&P hopes to form a sensory link between Liberty Mutual and car shoppers.

In a Country With Few Organ Donors, an Agency Transplanted a Kidney Between 2 Soap Operas

Circus Grey in Peru organized a pop culture crossover that could save lives.