Marketer Moves Adweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture, Leadership and Growth Enough with the Ping Pong tables. Here’s What Happens When Gen Z Founders Meet Big Brand CMOs A marketing alchemy that puts the customer first. KFC’s CMO Inspires Innovation by Pushing the Brand’s Boundaries Andrea Zahumensky continually takes risks by stepping outside her comfort zone. The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences Bringing a fresh outlook to an established brand. BET CMCO Jeanine Liburd Humanizes Culture With Passion to Enact Meaningful Progress She discusses her role in #YesToBlack, The New Edition Story and more. MedMen’s CMO Is Creating a Safe and Welcoming Space in the Growing Cannabis Market David Dancer talks about his marketing strategies in a sphere that is still not accepted by many. Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brand They're constantly staying on top of trends to remain accessible to audiences. How Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires the Best Talent 'The best way to overcome adversity is by going through it, not avoiding it.'