State of Creativity: Client-Agency Relations Show ‘Significant Strain’
The latest State of Creativity Report found 45% of creatives said client relationships were "difficult."
The Future of B2B Growth? Your Brand
New research suggests that a killer product isn't enough anymore for B2B companies.
Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
More media agencies are leaving behind routine activations to offer their clients market intelligence.
What Agencies Need to Know About the 4A’s 2024: Look Ahead Report
AI presents an existential threat to agencies that don't adapt, and other predictions.
Omnicom Media Group Names Former Forrester Analyst Joanna O’Connell NA Chief Intelligence Officer
The group wants to 'bridge the gap' between media expertise and thought leadership.
Small and Midsize Agencies Find Landing New Business Increasingly Difficult
A survey of small and mid-sized agencies revealed a bleak new business outlook and internal strife.
Marketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads
Dentsu Creative's global CMO survey revealed a growing focus on entertainment and less around purpose.
Netflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand
Streamer ranked 'coolest' brand among 7- to 14-year-olds.
After Record Downturn, Media M&A Shows Signs of Rebound
But valuations—increasingly based on cash flow rather than revenue—could drop.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies
82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.
The Cost of Living Crisis Is Changing Creator Strategies
45% of U.S. and U.K. social media users seek out money-saving content.
The Most Effective Campaigns of 2022 Came From KFC, Cadbury and Starbucks
Ads for Starbucks, KFC and Cadbury's Dairy Milk has lead the categories of Kantars Research this year
CMOs Are Clinging to Their Budgets—But Only Just
Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.
As the Platforms Stumble, Some Publishers See Increased Ad Spend
Exclusive Adweek data shows how marketers plan to adjust their marketing mix next year.