How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
The Enduring Power of Carhartt Comes From More Than Style
How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.
CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
Creative and design agency CBX's Rick Barrack is driven by excellence.
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
America's once-favorite beer is still underperforming in sales and public perception.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Making People Feel Special Is What Fri Forjindam Does Best
In addition to chief development officer of Mycotoo, she has another title: vibe curator.
ADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and Campaigns in the Growing Space
Tech innovators, clever marketing and thought leadership.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak
The rapper on staying true to herself and her craft.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
The Gretsch Became an Icon Along With The Beatles
The rockabilly icon favored by countless guitar gods continues to rock on.
The Power and Beauty of Hula Is Her Oasis in the Media World
Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.
Activists Want Brands to Pay for Single-Use Packaging
Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]
Infographic: What the Agency World Looks Like in 2024
Advertising and public relations is younger and whiter than the general public.