How Pfizer Aims to Build Its Brand Post Pandemic
The company is preparing for 19 product launches in the next 18 months.
Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors
The research expects private-label brands to grow to take 40% of market share in Europe by 2028.
How Apple Built a Brand That Has Risen Above All Others
The company is both the largest in the world by market capital and brand value.
How London’s Iconic Transport System Is Going Global
Working with IMG, the organization aims to grow revenue through partnerships.
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Champagne House
The LVMH brand is turning the legacy of its founder into a purposeful marketing strategy.
Inside Brompton Bike’s International Brand Growth Strategy
A new creative campaign, and the opportunity in China.
How British Advertisers Have Prepared for the Coronation of King Charles III
Despite a high level of negative sentiment, brands have still activated ahead of the event.
HSBC’s Global Head of Marketing on Building Customer Trust and Influencer Partnerships
The bank's latest initiative will focus on supporting people moving to new countries through community support insights
How Tag Heuer’s High-Speed Ryan Gosling Ad Will Help the Luxury Watchmaker’s $1 Billion Aspirations
CEO Frédéric Arnault on the luxury watchmaker's anniversary campaign, brand partnerships and product placement.
Adobe CMO Ann Lewnes to Retire After 16 Years
Lewnes' industry-defying long tenure comes after a "radical transformation" for Adobe's marketing organization.
Vans’ New Kick Turn: Attract More Than Just Millennials and Gen Z
Why CMO Kristin Harrer wants to 'connect with a broader community.'
Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP
Agencies' sole alternative is financing at their own cost through a third party.
Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People’s Lives
A new film outlines just how the brand inspires various creative elements of people's lives.
Chelsea Clinton and Publicis Health Media’s Andrea Palmer on Mending Medical Distrust
Health care advertisers must prioritize inclusion and build trust before they advertise anything at all.
2 Legacy Brands Adapted During the Pandemic to Grow Their Revenue. Here’s How
A closer look at how Pepsi and Chanel stuck to the basics while staying digitally agile to meet their consumers.