The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
The Rise and Remit of the Chief Brand Officer
Prescient, brand-savvy companies are recognizing every touch point as both an engagement and a brand-building opportunity.
Indie Design and Branding Agency Pearlfisher Names First Global CEO
Design veteran Jason Brown will shape the agency's long-term growth plans.
CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
Creative and design agency CBX's Rick Barrack is driven by excellence.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
Red Antler Names Kiser Barnes Partner and CCO to Grow at Scale
Kiser Barnes will strengthen Red Antler with his brand experience and design.
ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
Mike Beyman joins ADWEEK as chief of staff and head of strategy & business operations.
From Rebranding to Reinvention: The Marketing Journey of Quad CMO Josh Golden
Golden shares his marketing journey and being a change leader.
The 10-Year Tension: Women Need More Time, Not More Balance
Flexibility alone can’t solve women's physiological limitations and society’s expectations. Ad agencies have the ability to level the playing field.
Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
The synthetic media producer will assess generative artificial intelligence content for inaccuracies, as well as advise clients on risk.
What Does a Chief AI Officer Look Like in the Marketing World?
What brands must consider when hiring for this role to stay competitive.
McKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian
Cheil North America is looking to better integrate its services.