FCB Chicago Names Pedro Pérez Chief Creative Officer
FCB Chicago hired Pedro Pérez as chief creative officer, taking over from Andrés Ordóñez, who was promoted to global CCO at FCB.
AKQA Promotes Shu Hung and Johnny Budden to Chief Creative Officers
The agency now has five CCOs with a global remit.
Michael Kassan Out at MediaLink, Accuses Owner UTA of Fraud and Breach of Contract
Kassan alleges breach of contract; UTA claims fraud.
Former Barbarian CEO Steven Moy Is Joining L&C as Its First CEO
Steven Moy plans to blend creativity with his technology background at L&C.
AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.
CMO Job Postings Declined Last Month
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and [...]
How Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career
CEO Michael Treff played in bands and ran record labels on his way to advertising.
As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers
Only 36% of Fortune 500 companies call their marketing lead CMO.
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.
WPP UK President Karen Blackett Set to Depart After 3 Decades
The much-celebrated DEI champion is set to leave to concentrate on external opportunities.
New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.
The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.
Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Audi marketer Sussane Franz was picked to lead the automaker's global transformation.
This Marketer’s Pottery Is a Love Letter to Chinese Culture
NBCUniversal's Josephine Zhu took leap of faith into ceramics and rediscovered her heritage.
More Change at Unilever as Brand and Inclusion Chief Aline Santos Exits
The CPG veteran first started at Unilever 35 years ago.