Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending
French broadcaster Canal+ pokes fun at action movie tropes with an ad where the classic inspirational monologue doesn’t go as planned.
McDonald’s Made Scented Billboards That Smell Like Its French Fries
McDonald’s deployed a series of billboards diffusing the scent of its bestselling french fries.
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Mark Penn's plans on M&A, European growth and AI.
How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games
Tracking all brand activity before and during the Summer Games.
This Toilet Paper Brand Wants Brits to Talk Crap
Andrex is calling time on toileting taboos with a purposeful marketing reboot.
Avios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program
The ad by Uncommon Creative Studio attempts to correct misconceptions about Avois' rewards program.
What’s Next for MediaLink Following CEO Michael Kassan’s Exit
The friction began before the dispute over the Special Expenses account.
How Brands Will Help the Paris 2024 Paralympic Games Go for Gold
2024 marks a significant year for the Games as it aims to further its inclusive mission.
Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.
R/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
The broadcaster is building its presence and awareness across North America.
Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
The original ban deemed the ad 'objectifying,' which was reversed.
Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila
The VR experience will showcase the process behind creating the tequila in Mexico.
McDonald’s Seeks the Truth About the ‘Hamburger Icon’ Conspiracy
The Finnish campaign includes a 20-minute mockumentary exploring the history of the three-lined digital symbol that resembles a Big Mac.
WPP UK President Karen Blackett Set to Depart After 3 Decades
The much-celebrated DEI champion is set to leave to concentrate on external opportunities.
New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.