5 Things to Know to Win Over the Luxury Gen Z Consumer
Brands can—and should—embrace the Gen Z luxury market now and take risks.
Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout
Invisalign sales among teenagers jumped 25% in Q3.
Brands Need to Stand Up for Nonpartisan Issues This Election Season
Brands, don't mistake bipartisanship for nonpartisanship.
Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues
Though this wasn’t always the case, as brands used to avoid collaborations where people were too outspoken on issues.
Halsey Shows Being a King Is a Mindset in New Budweiser Spot
Being king is a mindset.
How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’
By the time the L.A. Lakers were crowned champions, several dozen athletes were wearing the apparel brand's clothing.
Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok
The extra time is seen as a positive, but not a game-changer.
Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands
Why social media personalities need to have their own digital platforms.
US Navy Taps YouTube Creators for Sailor VS Recruitment Campaign
The influencer marketing effort is aimed at showcasing its diversity of jobs.
What You Can Learn From the McDonald’s-Travis Scott Partnership
The collaboration has been a hit so far, but marketers should always weigh the risks.
Selena Gomez Launches Her ‘Feel Good’ Rare Beauty Brand
Debut campaign focuses on building community to drive sales despite pandemic slump.
How to Approach Legal Issues With CGI Influencers
Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, [...]
HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses
Curated products and historical facts build buzz for the new horror drama series.
This Pumpkin Sugar Scrub Was Inspired by Olympian Shawn Johnson East’s Family Recipe
Tula's new product has already sold out at 200 Ulta locations.
Influencer Shopping App LikeToKnow.It Brings Video to the Platform
Currently in the world of social media, there’s no denying that short-form video is king. Thanks to the growth of TikTok, a popular app that saw explosive growth during the [...]