The State of the Workplace, as Told by the Corporate Baddie
Content creator DeAndre Brown shares his experience poking fun at office culture.
Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
What We Lose When Influencers Only Post Paid Content
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
Creators Get Their Own Exclusive Festival at Cannes Lions 2024
Lions Creators event reflects the growing power of the creator economy.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.
Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
Most European Influencers Fail to Disclose Ads, a Sweep Finds
A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.