Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.
Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
Most European Influencers Fail to Disclose Ads, a Sweep Finds
A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.
How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First Super Bowl Campaign
With actor Michael Cera, CeraVe and Ogilvy created an elaborate prank over the weeks leading up to the Super Bowl for an immersive and innovative marketing campaign.
Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl
How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.
Leveling Up Your Social Strategy With the Elevator Boys
The social media mavens on playing the long game in an online career.
Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?
Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
The end of the 27-year sports marketing partnership leaves us yearning.
A Gen Z Marketer’s Playbook for Engaging Advertising
With 99% of Gen Z consumers skipping ads, a new approach is needed.