Influencer marketing is undoubtedly a strong force in any brand's marketing and advertising strategy. Influencers and content creators can engage on a deeper level than brands ever could. But how do you know which influencers are right for your brand? Read the latest influencer marketing news and insider tips from the pros in the industry. From marketing professionals to influencers themselves, you'll learn what to look for, how to manage influencer ads and campaigns, and how to maximize the dollars you spend.
With their unique ability to build trust with their audiences, influencers and content creators can build influencer ads that truly connect with your customers. With their influence, you can grow your brand awareness online and boost conversions. Yes, you can start seeing sales today with the right influencer strategy. Keep reading to learn more.

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Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.

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Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise

The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.

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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

What brands can learn from the #TrippinWithTarte Bora Bora backlash.

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B2B Influencer Marketing: It’s Not Rocket Science

82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.

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Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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Most European Influencers Fail to Disclose Ads, a Sweep Finds

A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.

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How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First Super Bowl Campaign

With actor Michael Cera, CeraVe and Ogilvy created an elaborate prank over the weeks leading up to the Super Bowl for an immersive and innovative marketing campaign.

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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.

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Leveling Up Your Social Strategy With the Elevator Boys

The social media mavens on playing the long game in an online career.

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Naomi Osaka Chose a Taboo Path. Bobbie Walked With Her

Naomi Osaka chose a taboo path. Formula brand Bobbie walked with her.

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Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke

Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?

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Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger

The end of the 27-year sports marketing partnership leaves us yearning.

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A Gen Z Marketer’s Playbook for Engaging Advertising

With 99% of Gen Z consumers skipping ads, a new approach is needed.