Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.
Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money
The toymaker's in-house agency boss says global integrated push is built for 'effectiveness.'
How to Make In-Housing Work for Your Company
Technology is your best asset when it comes to hybrid operating models.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies
82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.
Oliver Launches New Cultural Marketing Division InKroud
The marketing tool is free to agency clients.
Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’
Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.
Adweek Podcast: How We Chose 2022’s Agencies of the Year
Agencies and brand marketing managing editor Jameson Fleming discusses this year's winners.
Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval
Following hybrid work acceptance, companies will hone product, b-to-b and privacy expertise.
How Agencies Can Open Doors for Rising Latinx Talent
Agencies must remove barriers to entry for Latinx talent and invest in industry fellowship programs.
Music Platform Resident Advisor Builds In-House Creative Agency
The team will be run by chief brand and creative officer Kazim Rashid.
Spotify’s In-house Agency Is Propelling Its Pivot to ‘Playfulness’
Spotify’s top marketer Taj Alavi has been on a mission strengthen to Spotify’s interactivity since joining in June 2021.
Modernizing the Marketing of 160-year-old Health Care Giant Bayer
Since 2021, Bayer's marketing operation has more than doubled in size.
Social Publisher ATTN: Launches an In-House Creative Agency
The agency has hired 60 staff since January.