A marketing or advertising agency’s creative employees are among its most valuable assets. Every employee should be equally important, and it's up to the Human Resources department to ensure that employees are well-cared for and treated appropriately. Many agencies are taking steps to treat their employees better. After all, employee satisfaction leads to increased employee retention, motivation and productivity. Adweek has developed its Human Resources section to showcase how top brands treat their employees and how investing in employees pays off big-time. From giants such as Amazon to boutique agencies, the Human Resources section has all the info you need to keep up with a rapidly changing workforce.

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BDG Eliminates Part-Time Model, Converting or Laying Off Affected Staff

The transition will eliminate roughly 10 employees across its Lifestyle portfolio.

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Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations

The agency hopes its investments in summer retreats will foster employee camaraderie during the age of remote work.

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PinFlex: Pinterest’s Version of ‘Work Where You Want to Work’

Employees are expected to visit their company office at least once per year.

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For Purpose Marketing to Work, Start With Invertising

Recalibrate internal messaging to rally your great asset—your talent.

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New Actions List Aims to Improve LGBTQ+ Inclusivity in Advertising Workplaces

The team at Outvertising created the advice based on consultation with HR professionals.

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The Richards Group Hires a Chief Talent and Culture Officer as It Seeks to Reshape Work Culture

Nikki Wilson becomes the company's first executive appointment since the Stan Richards' crisis in late 2020.

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At Reddit, the Future of Work Is Remote

Reddit commits to a remote work future.

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The Crisis Below the Surface: How the Pandemic Weighs on Women in Publishing

Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion [...]

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WFH: A Crash Course in Remote Workflow for Publishers

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks the publication you and your team usually write, edit, produce, market, [...]

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How to Build Teams while Breaking Organizational Silos

People often talk about the need to “break down organizational silos” or “enable more cross-functional collaboration” within a company. Sounds great! But it’s easier said than done. Consultants have spilled a lot of ink [...]

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How Brands Should Communicate During Uncertain Timesm

Earlier this year, I wrote about the greatest reputation risks brands face in 2020. At the time, the threat of COVID-19 — the 2019 novel coronavirus — wasn’t prevalent, as it [...]

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Coach Approach Leadership: 3 Steps to Make Your Teams More Effective

I recently received an email with five tips to help my team get their work done on time, all the time. The tips were good: Schedule meetings 10 minutes early, [...]

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How Transformational Leadership Impacts Your Bottom Line

As a transformational coach in the corporate world, I absolutely love working with companies that are interested in connecting more deeply with their customers. Today’s publishers and media companies are [...]

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Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport

Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data [...]