As each holiday season approaches, the marketplace grows increasingly competitive as major brands ramp up their marketing and advertising. The holidays bring enthusiasm to both brands and consumers, as well as the chance for brands to develop new strategies designed to make them stand out from their competitors. Success during the holidays requires a lot of planning, a strong understanding of your audience, and how best to tailor your marketing message to connect and engage with consumers. But you don't need to wait for the holidays to learn about what top brands are doing to make sure they stay on the consumer's 'nice' list. Discover what new trends are affecting how brands are changing their advertising and what new challenges brands will face and must overcome.