A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad
In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."
Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign
Medicine discounter SingleCare is leaning into the opportunity to engage audiences through laughter with the Emmy and Tony-award winning actor.
Forget Naughty or Nice: SickKids’ Holiday Campaign Introduces ‘The Brave List’
Though the tone at the start of the ad resembles the dreamlike cadence most common in the holiday stories that are prevalent during this time of year, it shifts into [...]
A Heartfelt Film Shows Living Organ Donors a Precious Life They Can Save
The spot illustrates the need of many awaiting organ donations by taking us through the story of a character based on the lives of many who have lived through similar [...]
Australia’s ‘Graphic and Confronting’ Covid-19 Ad Could be the Most Hard-Hitting Yet
Australia's government is struggling to meet its revised goal of the entire country to be vaccinated by October
This Health Brand’s New Film Is a Meditative Love Letter to the Trans and Queer Community
It's part of digital healthcare provider Folx's 360-degree Pride campaign.
Susan Sarandon and Cynthia Erivo Team Up to Improve Hospital Pricing Transparency in New PSA
The two star in a public service announcement to increase awareness of patients' rights to hospital prices.
Red Cross Campaign Shows a World Where Health-Care Workers Are Hero Worshipped Like Footballers
A Red Cross ad campaign highlights medical worker taking risks amid war and conflict.
Milwaukee Shows How Local Partnerships Can Spread the Word About Getting Vaccinated
Created by Hanson Dodge, the campaign features "authentic voices" from local residents.
Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell
"Rosemarie's Life" forms part of a healthcare recruitment drive in the country.
How This Campaign Can Help Black Communities Rise Above Covid-19
Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments.
Nick Jonas, in His Super Bowl Ad Debut, Aims to Raise Awareness of Dexcom’s Diabetes Tech
The star, who uses the product, highlights how glucose monitoring has evolved beyond pricking fingers.
How Brands Should Communicate During Uncertain Times
Today, every company is dealing with the effects of the COVID-19 outbreak in some way or another. Companies need to be thinking about their brand communication with stakeholders and how [...]
The Role of Brand Communicators in an Outbreak
A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support. But when a new health threat emerges, brand communicators have [...]
Healthcare Marketers Live in Multiple Worlds — Leverage That Insight
As healthcare marketers, you live in multiple worlds. Of course you are a professional. But every time you go to the doctor, you're a healthcare consumer. And while your employer [...]