Alt Image Text

This Health Brand’s New Film Is a Meditative Love Letter to the Trans and Queer Community

It's part of digital healthcare provider Folx's 360-degree Pride campaign.

Alt Image Text

Susan Sarandon and Cynthia Erivo Team Up to Improve Hospital Pricing Transparency in New PSA

The two star in a public service announcement to increase awareness of patients' rights to hospital prices.

Alt Image Text

Red Cross Campaign Shows a World Where Health-Care Workers Are Hero Worshipped Like Footballers

A Red Cross ad campaign highlights medical worker taking risks amid war and conflict.

Alt Image Text

Milwaukee Shows How Local Partnerships Can Spread the Word About Getting Vaccinated

Created by Hanson Dodge, the campaign features "authentic voices" from local residents.

Alt Image Text

Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell

"Rosemarie's Life" forms part of a healthcare recruitment drive in the country.

Alt Image Text

How This Campaign Can Help Black Communities Rise Above Covid-19

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments.

Alt Image Text

Nick Jonas, in His Super Bowl Ad Debut, Aims to Raise Awareness of Dexcom’s Diabetes Tech

The star, who uses the product, highlights how glucose monitoring has evolved beyond pricking fingers.

Alt Image Text

How Brands Should Communicate During Uncertain Times

Today, every company is dealing with the effects of the COVID-19 outbreak in some way or another. Companies need to be thinking about their brand communication with stakeholders and how [...]

Alt Image Text

The Role of Brand Communicators in an Outbreak

A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support. But when a new health threat emerges, brand communicators have [...]

Alt Image Text

Healthcare Marketers Live in Multiple Worlds — Leverage That Insight

As healthcare marketers, you live in multiple worlds. Of course you are a professional. But every time you go to the doctor, you're a healthcare consumer. And while your employer [...]

Alt Image Text

5 Ways Healthcare Marketers Can Prepare for Seat at the Table

Healthcare marketers, are you at the kid’s table or the grown-ups table? Whether in a small town or large city, your medical practice or hospital is impacted by external matters, [...]

Alt Image Text

How Hospitals Can Compare Prices, Despite Not Having a Consumerism Model

The inability to compare prices is an often-cited reason for why healthcare hasn't fully evolved into a consumerism model — patients don't comparison shop among healthcare providers, using price as [...]

Alt Image Text

Healthcare Open Enrollment Means Marketers Ask: Whose Patient Are You, Really?

It's Open Enrollment season in health care. Marketers at physician groups, hospitals, and health plans compete for attention and selection. These high-profile marketing campaigns tend to overshadow a new wrinkle [...]

Alt Image Text

Healthcare Marketing Messaging: Science Is a Cornerstone of Health

As lawmakers in California debated tightening vaccination requirements for schoolchildren, a protestor threw a menstrual cup with red liquid across the Senate chamber. Although that person's goal was to disrupt [...]

Alt Image Text

Should Marketers Be Taking a Pass on Hard-hitting Sponsorships?

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of [...]