IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024
What the young crowd will be doing, wearing and thinking this year.
Tinder Celebrates Fluid Gen Z Connections for Online Dating’s Biggest Marketing Moment
Third iteration of 'It Starts With a Swipe' campaign focuses on feelings.
How One Campaign Changed Everything for Coca-Cola
Creations used music, fashion and technology to sell drinks no one had tasted.
Size, Fit, Quality: What Women Over 40 Want From Brands
They don’t need affirmation and empowerment; they already have it.
Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
After defining the category, Tinder faces increasing competition and marketing challenges.
Lenovo Is Winning Over Gen Z By Making Work Meaningful
The tech company's strategy positions consumers as brand partners.
If You’re Targeting Gen Z, Chances Are You’re Doing It Wrong
Meeting this new generation of consumers at the point of inspiration.
Effective Generational Marketing Is About Telling the Right Story
Using psychological principles to drive impactful storytelling for different age groups.
How Brands Should—and Shouldn’t—Communicate With Gen Alpha
Gen Z’s younger siblings prioritize brand purpose and covet community.
Vans’ New Kick Turn: Attract More Than Just Millennials and Gen Z
Why CMO Kristin Harrer wants to 'connect with a broader community.'
CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies
Jay Livingston discusses his journey as a marketer, and how he approaches growing and building a marketing strategy.
Connected From Birth: Predicting Gen Z’s Online Behavior
How the youngest generation of consumers is shaping a new social media era.
Don’t Blur the Lines When Marketing to Millennials and Gen Z
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
More Than Family and Soccer: Why HHM Campaigns Can Feel Hollow
Generational marketing is key to communicating with the Latinx consumer.
‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s
The company has begun to focus on experience over age in its communications.