A wide range of industry-related content doesn't always fit into a specific category. But that doesn't make the news any less critical. So Adweek put together a General news category that features a variety of informative and entertaining content and commentary on how brands today are faring in a technology-driven landscape with ever-changing consumer expectations. Additionally, the General category features news of up-and-coming industry superstars, emerging trends, and technology announcements that will affect how marketing professionals develop their strategies now and in the future.

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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GroupM Launches Dedicated Women’s Sports Marketplace at Upfront

A dedicated women's sports marketplace hits the upfront thanks to GroupM.

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Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion

Lindt invited fans to stay in an Easter-themed vacation rental as it expands in the U.S. market.

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Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal

CBS and the Golden Globes ink 5-year deal following ratings boost.

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Xbox Made a Soccer Documentary That Could Change a Real Team’s Fortunes

Xbox made a sports documentary that breaks new ground for the brand, while also supporting an underdog team.

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‘Check Out’ These Insights and Highlights From Commerceweek 2024

Add these insights from DoorDash, Kate Spade and Carhartt to cart.

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The Speed of Culture Podcast: Revolutionizing Media Consumption

NBCUniversal's Romina Rosado, on the evolving landscape of content.

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The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Trying to lure in younger visitors, the V&A Museum's elaborate campaign caters to extremely niche passions.

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Eater’s EIC Stephanie Wu on Recipes for Success

ADWEEK's Editor of the Year outlines how the title goes beyond the rinse and repeat to reach new audiences.

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Adweek’s Hot List 2024

The standouts in media, TV, digital and tech for 2024.

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Oscars 2024 Preview: The Ad Moments to Watch

The advertising and marketing moments to expect from the 2024 Oscars.

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How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big

Paramount and Innovid found success with interactive Super Bowl ads.

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Call for Nominations: ADWEEK’s Creative 100 2024

ADWEEK has opened nominations for the 2024 Creative 100.

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Women’s Ads Are Still Being Censored–But Brands Keep Pushing Boundaries

Often banned on certain platforms, female-focused brands face a creative challenge to reach audiences.

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Stance Created an Anthem for Punks and Poets in Its Own Community

Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities.