3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion
Lindt invited fans to stay in an Easter-themed vacation rental as it expands in the U.S. market.
Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal
CBS and the Golden Globes ink 5-year deal following ratings boost.
Xbox Made a Soccer Documentary That Could Change a Real Team’s Fortunes
Xbox made a sports documentary that breaks new ground for the brand, while also supporting an underdog team.
‘Check Out’ These Insights and Highlights From Commerceweek 2024
Add these insights from DoorDash, Kate Spade and Carhartt to cart.
The Speed of Culture Podcast: Revolutionizing Media Consumption
NBCUniversal's Romina Rosado, on the evolving landscape of content.
The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions
Trying to lure in younger visitors, the V&A Museum's elaborate campaign caters to extremely niche passions.
Eater’s EIC Stephanie Wu on Recipes for Success
ADWEEK's Editor of the Year outlines how the title goes beyond the rinse and repeat to reach new audiences.
Adweek’s Hot List 2024
The standouts in media, TV, digital and tech for 2024.
Oscars 2024 Preview: The Ad Moments to Watch
The advertising and marketing moments to expect from the 2024 Oscars.
How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big
Paramount and Innovid found success with interactive Super Bowl ads.
Call for Nominations: ADWEEK’s Creative 100 2024
ADWEEK has opened nominations for the 2024 Creative 100.
Women’s Ads Are Still Being Censored–But Brands Keep Pushing Boundaries
Often banned on certain platforms, female-focused brands face a creative challenge to reach audiences.
Stance Created an Anthem for Punks and Poets in Its Own Community
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities.