Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
A big billboard meets a sensitive issue.
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
WBD adds David Porter to lead ad sales research and data insights.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
How Coke Zero Hustled to Keep Up With Fans in March Madness
Coke Zero updated its ads during Final Four to stay in the game.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer
Alex Craddock will assume expanded duties on the heels of a major restructuring.
Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work
Lego and Netflix already practice design justice, here's why other brands should take note.
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Hennessy's offbeat ads feel reminiscent of high fashion films to shake up the legacy brand's image.
Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts
Nielsen has set a big data timeline, and Comscore and VideoAmp get JIC certified.
CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
Hitting hard business goals is now the top objective for top marketers.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion
Lindt invited fans to stay in an Easter-themed vacation rental as it expands in the U.S. market.