With the implementation of the General Data Protection Regulation (GDPR), a strict privacy law drafted and passed by the EU in 2018, many brands across the world faced new challenges in discovering what was needed to better ensure data and consumer privacy. Adhering to the new GDPR regulations requires a strong understanding of privacy and security standards and best practices, and an investment in privacy tools and services to mitigate risks. GDPR has also altered the marketing and advertising landscape, affecting both small businesses and industry giants. Adweek's GDPR section focuses on many of these stories, showcasing how top brands and various industry professionals are adapting to GDPR and what changes have been made to appease regulators and consumers who are more concerned with data privacy than ever before.