Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the charcoal briquette becomes the first brand mascot in The Habit Burger Grill's 55-year history.
A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard.
Balancing Brand and Demand: Why You Should Be Looking in Grocery Stores for Content
Taste's Matt Rodbard on the state of food media and what's to come.
Jason Sudeikis Challenges Taco Bell’s Late Night Reputation
A new Taco Bell campaign starring Jason Sudeikis challenges the chain's late-night reputation.
Don Cheadle Runs a Speakeasy With Forbidden Snacks in PopCorners Campaign
A new ad from Frito-Lay brand PopCorners stars actor Don Cheadle running a speakeasy.
Expo West: The Ozempic Effect on Snacking, Clean Labels and More Trends
What we saw at the annual sampling extravaganza, which brought in 70,000 attendees and 3,000 exhibitors.
Starbucks Just Dropped Its Global CMO Role. Here’s Why
Current CMO Brady Brewer named CEO of Starbucks International in leadership reshuffle.
Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad
Basketball great Allen Iverson, the original "A.I.," doesn't necessarily have the answer to Pepsi and DraftKings' contest.
Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.
Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes
Barilla teams up with organization expert Marie Kondo in a campaign promoting sustainable packaging.
iProspect Expands Duties for Ferrero Group, Winning the US Market
The chocolatier is now the largest account on the agency's roster.
Dunkin’ Ad Pays Tribute to 3 Generations of Women Franchisees
The new Dunkin' ad spotlights real women who run a franchise in Pennsylvania.
Jon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign
Minute Maid Zero Sugar casts actor Jon Hamm aside, claiming that it needs no celebrity endorsements.
McDonald’s Offers Fine Dining Customers a Second Chance for a Satisfying Meal
McDonald’s playful campaign positions the chain as a feel-good destination after an unsatisfying meal at a fancy restaurant.
PETA’s Twisted Cartoon Musical Confronts Bacon Lovers
PETA forces people to confront the realities of pig farming through a twisted cartoon musical resembling The Ren & Stimpy Show.