Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl
Gatorade is at the center of PepsiCo's performance and wellness universe, and now it has a membership program.
Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas
PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.
Branded Entertainment Is More Than a Brand Slogan in a Script
Policies on it are often fuzzy and vary according to platform.
The Right Way to Build Brand Love by Hopping on Viral Trends
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
Plus, what’s top of mind for the industry heading into upfront talks.
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z
Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
Understanding the Modern Live Sports Viewing Experience
It’s all about the data, adapting creative and measuring impressions.
May the Best Attention Metric Win
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next
The brand is working to win back the industry's trust after a rocky few years.
Finding the Customer
Spotlighting marketers’ efforts to accurately measure and track evolving consumer behaviors and engagement.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.