After Bankruptcy, Neiman Marcus Hopes for Holiday ‘Magic’ in All-Digital Campaign
The luxury retailer's new campaign is the first for newly appointed CMO Darren McColl.
Calvin Klein Taps Starbucks Executive as New Global CMO
Linh Peters takes over the role that Marie Gulin-Merle vacated last year.
Mucinex to Debut Sickwear Apparel Line in YouTube Livestream
Creators and influencers will model the six-piece collection.
The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection
Being inaccessible is no longer an option for these companies that once prided themselves on exclusivity.
Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe
Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]
Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow
Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.
How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’
By the time the L.A. Lakers were crowned champions, several dozen athletes were wearing the apparel brand's clothing.
Why Cole Haan Partnered With Slack to Make a Pandemic-Era Shoe
It's a nod to creativity—but really just the latest step in a bid for younger shoppers.
ThredUp Rebrands to Reflect a New Generation of Proud Thrifters
ThredUp's revamped look is lively and inclusive.
Gap CMO Mary Alderete on Moving the Brand Forward With Purpose
The retailer's "Stand United" campaign aims to bring people together during a tumultuous time.
Reebok’s First Plant-Based Performance Sneakers Come With a Side of Fresh Veggies
Reebok's new plant based shows are made from castor beans, eucalyptus and algae.
Here’s How the Pandemic Has Validated Bombas’ Eccentric Approach to Socks
Never mind fashion—Americans staying home want comfort for their feet.
Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans
Customers can personalize the leather tags on denim with something they could not participate this year – like a festival or planned vacation.
Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?
The Vault Collection was born out of the supply challenges of the pandemic.
As Apparel Retailers Struggle, Walmart Grabs for More Market Share With New Private Label Brand
Free Assembly is only the latest move in Walmart's bid to be a major fashion player.