Instead of Cannabis, This California ‘Dispensary’ Served Dairy Products

California Milk Advisory Board poked fun at cannabis culture with a new marketing campaign and daylong activation.

Amazon Prime Video Brings New York Grindhouse Theater to LA for Hunters

The streaming platform's four-day experience puts a 1970s New York spin on LA's Highland Theatres and Highland Park Bowl.

A Paris KFC Got Kim and Kanye’s Approval for a Commemorative Plaque

The fast food chain moved fast to acknowledge the superstar couple's late-night Instagram post.

The Guardian Invites Pedestrians in Berlin to Break Glass for Free Magazines

One of the Guardian's first post-Brexit marketing pushes touts global news magazine with striking street placements in Berlin.

Mercedes-Benz Canada Used 88,000 Pounds of Ice to Create Ongoing Brand Love

Mercedes-Benz Canada's first #MBOwnsTheIce took over the small town of Gimli, Manitoba for two days of Canadian winter-themed experiences.

Stella Artois’ Valentine’s Day Campaign Encourages Consumers to Take a Breather

The Anheuser-Busch brand's new campaign includes charming ads, interactive billboards and experiential programs.

Mars Wrigley and Bumble Use Experiential to Embrace Galentine’s Day

The confectionery company partnered with Bumble for its third pop-up, which acknowledges that Valentine's Day traditions are changing.

Will the Coronavirus Outbreak Mark a Tipping Point for How Conferences Address Disease?

Many events hope it's a passing concern, but others are investing in screening technology.

Tiffany’s Flagship Next Door Brings Iconic Brand to Luxurious Life

All levels of service and experiential at Tiffany's Flagship Next Door in New York.

Visa Unites Women in Sports and Design at New York Fashion Week

Fresh off Super Bowl sponsorship, the financial services company doubled down on New York Fashion Week activations.