4 Super Bowl Events in 36 Hours for Medium Rare Feature Plenty of Star Power
Super Bowl activations for Shaq, Gronk, Guy Fieri and Sports Illustrated bring out the brands.
Sundance Film Festival: How Brands Are Activating in Park City
Adweek's guide to the brand activations and agency work in Park City.
Adweek’s 2023 Experiential Awards: Standout Activations Making Their Mark
These live events and experiences made leaving the house worth it.
Jack Morton Is Adweek’s 2023 Experiential Agency of the Year
Plus, Shelley Elkins wins Executive of the Year for her purpose-driven work.
Experiential Enters Its Renaissance Era as Brands Take Bigger Swings
Activations of every stripe helped broaden the definition of experiential marketing in 2023.
Experiential Brand of the Year 2023: Cadillac
When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most [...]
Adweek’s Experiential Awards 2023
Honoring agencies and brands creating standout immersive experiences.
How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
Prime Video featured a giant Jack Reacher on Thursday Night Football.
How Tech Brands Have Activated the Las Vegas Sphere
Google and Shopify have turned to the first-of-its-kind venue to create a spectacle.
A Giant Disco Ball and Shoes Filled With Champagne Hype: Inside the F1 Las Vegas Grand Prix
Heineken, T-Mobile and other sponsors are going all out for the race.
Yeti Maps Uncharted Territory With Google Street View
The project gives would-be adventurers a guide for getting off the beaten track.
Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe
The Seattle creative outfit brought a billboard and held a party before her last home game with a message that's followed the retiring OL Reign legend to the NWSL Championship.
The Present and Future of Blizzard at BlizzCon 2023
The gaming publisher unveils franchise updates and welcomes Xbox to the family.
Mastercard Runs With Small Businesses to Build Its Brand at New York City Marathon
A head start with 2017 winner Shalane Flanagan and other cardholder experiences strengthen the brand’s ties to one of the city’s biggest events.
How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
Committing early to the inaugural race and its teams kept Heinkeken, T-Mobile and MoneyGram ahead of the pack