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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Emerging Tech

The campaign comes as AR is becoming more important than ever for retailers.

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QR Codes Are Key to Connecting With Customers in a Pandemic

The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.

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Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

Streaming & OTT

Network leans into in-world digital stunts as an experiential alternative.

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Personal Care Brand OGX Takes Over a Car Wash to Introduce New Products

Experiential

Parent company Vogue International sees value in contactless experiential marketing.

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Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Experiential

Audio-guided tasting includes a cameo by Matthew McConaughey.

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These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game

Corona, Volvo and Tums are ‘hacking’ the 2021 championship with adjacent campaigns.

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3 Keys to Producing Standout Virtual Events in 2021

Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives.

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How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women

Wash Day is part of brand’s ongoing audience engagement strategy.

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This Verizon-Powered Virtual Art Experience Brings The Met to You

Visitors can explore digital galleries and play games that unlock AR versions of artwork.

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A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less

Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.

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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

Bourbon brand's latest campaign highlights a simple cocktail: the highball.

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How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

The brand's viral stunt outperformed CPG benchmarks by 59%.