With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.
Absolut Vodka’s ‘#VoteResponsibly’ Campaign Wants You to Vote First, Then Drink
Parent company Pernod Ricard is giving all U.S. employees the day off on Election Day.
Allure’s New Event Series Brings Beauty Pros and Tips to Your Couch
Magazine’s celebrates annual Best of Beauty Awards with virtual tutorials and discussions.
Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual
The Homegate experience will host up to 1,000 fans on Zoom.
RH’s Gary Friedman Outlines the Retailer’s Bold Plans for Physical Stores
Blurring the line between the home, the store and hospitality is among the brand's initiatives.
Wholly Guacamole’s Drive-Thru Pop-Up Celebrates National Guac Day
The Pit Stop in Dallas also accepts imperfect avocados.
How 6 Brands Are Engaging Tennis Fans at a Fanless US Open
Mainstay sponsors like Grey Goose, American Express and IBM had to rethink activations for a digital audience.
McCormick Leans Into RV Travel Craze With National Park Pop-Ups
Seasoning brand teams with RVshare and Kampgrounds of America to launch Grill Mates products.
Has Visible Set a New Standard for Pandemic-Proof Music Festivals?
Verizon-owned carrier virtually takes fans to Red Rocks Amphitheatre for a personalized viewing experience.
Human Connection Is Key for B-to-B Brands
Miles Davis introduced new innovation and creativity to a generation of musicians. He didn’t just influence the sound of jazz trumpeters—he changed the direction of American music. This quote from […]
Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash
The event promoted the launch of premade patties in grocery stores this week.
The Macallan’s First Virtual Experience Takes Fans Behind the Scenes of Whiskey Making
Scotch's mastery team leads digital event to celebrate the new double cask range.
Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers
Made to Order benefits World Central Kitchen, Black-owned restaurants and healthcare workers.
Without Events, 92Y Finds New Business Opportunity in Distinctive Digital Programming
New York cultural institution has drawn more than $2 million in revenue with range of online experiences.
Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester
Event kicks off series of ticketed digital workshops.