No matter the brand or industry, evergreen content plays a valuable role in attracting new potential customers and maintaining a solid customer base. While the creation of evergreen content is primarily a digital marketing strategy, it can also refer to other forms of news and information that aid in providing an audience with interesting and entertaining views on a variety of topics. This is evidenced in Adweek's evergreen collection of content, which, of course, features a wide range of helpful marketing and advertising tips and techniques from which all industry professionals can benefit. You'll also find evergreen content discussing celebrity branding, TV shows about writers, product launches of the past that people are still talking about, and much more. It's an eclectic yet highly informative collection of evergreen content that you'll definitely want to take ample time to browse.