Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching an NFT marketplace within its [...]
As the NFT Frenzy Fades, Brands Recalibrate Their Strategy
The digital tokens have lost luster with sales slumping, but some marketers still see value.
Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards
Across 33 categories, our audience selected the top performers from the last year.
What the FTX Collapse and Crypto Crash Mean for Marketers
The stunning downfall has sent shockwaves through the crypto world.
Web3’s Environmental Trade-Offs Raise Concerns Among Marketers
While some are unaware of the environmental repercussions of the new tech, others are critical of its adoption.
Inside the Cryptocurrency Revolution With OKX
Haider Rafique, the platform’s global CMO, discusses how the platform uses the right partners to build awareness for the potential of crypto.
Connected From Birth: Predicting Gen Z’s Online Behavior
How the youngest generation of consumers is shaping a new social media era.
Brands in the Metaverse Right Now Are Writing the Rulebook
Not too early, not too late to start engaging with the future of online communities.
Increasing Representation in the Web3 World
The founder shares how she focuses on underrepresented audiences and brands while increasing accessibility throughout the omniverse and metaverse.
Visa Gears Up for the World Cup With a Unique Fan Experience
Visa Masters of Movement is a hybrid experience featuring a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022.
Picsart Now Lets Users Generate Images and Text With AI
The creative design program is among the first to integrate advances in generative machine learning.
MGM Taps AI to Make Its Archives More Accessible for Licensing
The Amazon-owned film distributor debuted a new computer vision tool to locate clips.
Amazon-Bound iRobot Hires VMLY&R Commerce for European Brand Growth
The brief will also include new product promotion from the Roomba vacuum creator.
L’Oréal Teams With Meta to Launch Metaverse Startup Accelerator
The six-month program will take place next year with five Web3 companies sought to participate.
Marketing Morsels: AOL’s Elwood Edwards Returns for Shopify, Elizabeth Banks in the Metaverse and More
Plus, Burger King's ghostly Whopper, Busch Light's secret trail guide and an ad you otter see.