Crypto Payments Startup MoonPay Buys Web3 Agency to Build One-Stop Shop for Brands
The payments provider is buying tech-focused agency Nightshift.
A Reddit Exec’s Advice for Brands Still Thinking About Entering Web3
Practical takeaways from the success of CryptoSnoo NFTs.
Marketing Morsels: The Brand That Made Fetch Happen and More
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]
The Biggest Tech Trends at CES 2023, According to Marketers
From retail media networks to augmented reality.
Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts
Metaverse experiences and NFTs are in decline, while AI continues to grow.
10 Certain Retail Predictions for an Uncertain Year
What’s in store for retail media, the metaverse, AI content generation and more?
Why Generative AI Could Reach a Tipping Point in 2023
Between ultra-realistic text and image generators, synthetic content could transform creative work.
What Marketers Should Expect From CES This Year
The trade show is back for its first full-fledged in-person show since 2020.
For Crypto Publishers, Boom and Bust Are Two Sides of the Same Coin
Chaos in the sector has led to an influx of eyeballs but an exodus of ad spend.
Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2
This was not the year of bright shiny objects—rather, of defining community and how it shaped and expanded the tools that have alternatively inspired and perplexed the wider public.
How BBDO Is Supercharging the Creative Process With Generative AI
The agency has every employee working with Stable Diffusion.
Inside Kraft Heinz’s Long-Term Strategy for Web3
It all begins with an Oscar Mayer Wiener Whistle NFT.
How Lego and Epic Games Aim to Make Online Experiences Safe for Children
The toy maker has begun to integrate SuperAwesome's Parent Graph across its virtual environments.
Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals
Mastodon and Hive Social are growing in popularity, bringing advertiser issues as a consequence.
Macy’s Will Hold a Thanksgiving Day Parade in the Metaverse
The department store will also issue NFTs around the event.