Google Is Teaming Up With Walmart to Take on Amazon in Voice-Activated Ecommerce

Also includes intriguing data play.

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

The UN, Ikea and the PGA Tour are honing their augmented-reality chops.

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

67 million voice-assisted devices will be in use in the U.S. by 2019.

Snapchat’s New Advanced Mode Will Make Buying Ads Easier

All brands can use the tools to build, manage and scale their campaigns faster and more efficiently.

Meet Smalt, the Ridiculous Smart Salt Shaker That Has Mood Lighting and Streams Music

The 'interactive centerpiece' just got its first ad.

New Tech Touch Points Aren’t Killing Retail. They’re Bringing It Back to Its Personal Roots

Retail expert Ana Andjelic argues that, while legacy brands face fragmentation, new players like Goop and Net-a-Porter are centralizing the experience.

Here’s One Way Snapchat Plans to Make Mobile Revenue Outside of Its Own Advertising

Film studio STX is tracking locations data for two films.

Hoping to Target Marketers, Facebook Launches Its First Global B2B Ad Campaign Focused on Growth

Discover Growth aims to reach brands on and off the platform.

Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain

The company added some machine learning-powered messaging punch to its marketing cloud.

Snapchat Now Allows 6 Consecutive 10-Second Video Snaps

The app introduced two new features today: Multi-Snap, which allows users to record up to six consecutive 10-second Snaps at once, and a Tint Brush to let them play with colors.