AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
TechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the ELVIS Act
The Florida bill bans social media for those under 14, while the Tennessee ELVIS Act protects artists' likenesses from AI.
Gen-AI Search Engine Perplexity Has a Plan to Sell Ads
The AI search engine claims it had over 10 million monthly active users in January.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
The synthetic media producer will assess generative artificial intelligence content for inaccuracies, as well as advise clients on risk.
AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.
Qatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila
The VR experience will showcase the process behind creating the tequila in Mexico.
TechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World
Host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing, and tech hype cycles.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
People Want to Know When AI Is Used in Ads, Research Confirms
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
Half of Top News Sites Blocked OpenAI’s Crawlers in 2023
Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.