Rice Krispies Found a Sweet Way to Comfort Autistic Children on the First Day of School

Sensory stickers create love notes with reassuring textures for kids who respond to touch more than written words.

How Marketers Can Create More Comprehensively Inclusive Strategies

Consumers want to see themselves reflected in ads.

How an Agency’s Clever Use of Tech Gets People at Festivals Talking About Consent

Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza.

The Appetite for Gender Equality Is There. Now Men Need to Step Up as Allies

They need to join the fight in vocal, active ways.

Here’s What Needs to Change to Get More Women Into Ad Tech

Misconceptions about skills continue to keep women out, according to female executives at Adweek's NexTech Conference.

Diversity Efforts Are Often Whitewashed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

Advertising has rebranded the term, and it isn’t a positive change.

How Agencies Can Fight Against Implicit Biases When Hiring

Because otherwise the problem will just get worse.

With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners

The MDC shop’s New York office will serve as adviser and creative partner.

Twitter Is Looking for a More Diverse Technical Workforce

Applications are being accepted for its Twitter Engineering Apprenticeship Program.