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Captivate Brings ‘Women in Business’ Series to 12,000 Screens Across North America

It's part of the location-based digital video network's Women's History Month initiative.

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WWTT? BBC Stakes a Billboard to Promote ‘Dracula’

In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes — the iconic weapon used against vampires. While the imagery [...]

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The Search Marketer’s Challenge — Striking the Right Balance

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [...]

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Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency

Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]

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Denny Hatch Takes on a Direct Brand With Direct Marketing

Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It ain't over till the fat lady sings” reminds us [...]

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Smart Attribution Modeling

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution modeling. Different organizations have very different approaches to [...]