How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

It’s a way to connect with audiences on a deeper level.

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

Adweek’s latest Digital Transformation Playbook takes up the challenging topic.

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Purpose matters to customers.

It’s Time to Stop Waiting for Permission to Create Timely Customer Experiences That Resonate

Opinion: Extensive risk management holds brands back.

4 Things Brands Should Keep in Mind When Taking a Stand

They need to know who their customers are and what's important to them.

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

There's always a risk of alienating customers who disagree.

How Amazon Is Putting Its Sellers in Peril

It threatens not only other ecommerce retailers but also brands using the platform.

How to Make Your Product Stand Out During the Customer Journey

The key is understanding human patterns.

Here Are the Metrics Your Brand Should Be Using

'We're in a war for attention across all platforms,' said Chris Stefanyk, head of brand partnerships for Wattpad.

How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies

They hire younger, tech-savvy employees without considering what goes into building a brand.