5 Tips for Refining Your Brand’s Email Marketing Strategy

The median ROI for email campaigns was 122 percent in 2016.

5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones

By using push notifications, geofencing and more.

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement and click-through rate.

Advanced Advertising Is Delivering More Data, Better Targeting … but What Else?

Industry leaders talk about what works.

How 3 Brands Brought Tech to Life at Coachella

American Express, Google and Amazon mixed tech with fashion and fun at the festival.

4 Ways the Adobe Summit 2018 Proved Experience Means Business

Chasing experiences that create lasting impressions.

The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

Digital brands have been effective at understanding and messaging their consumers.

Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity

The 18-year-old has worked with the NHL, Sprint, Awesome TV, NPD Group and Johnson & Johnson.

With 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding Marijuana Industry

A new report from Eaze in California shows people are more open about using the drug.