In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

The home furnishings retailer plans to add stores and modernize its infrastructure.

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How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

With the growth in both cryptocurrency advertising and influencer marketing, the ASA has also seen growing numbers of players in both categories flouting its rules in recent years.

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How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

After sales slid double digits, Signet is adapting for the digital age.

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Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]

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Why the Future of Advertising Is in Three Dimensions

Marketers will increasingly need to expand their understanding of the platforms in which their brands live.

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How Gemist Plans to Become the Build-A-Bear of Jewelry

The digitally native startup is disrupting the industry with an experiential design process.

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Dentsu Group Records Positive Growth as It Continues Transformation Strategy

The group, which owns agencies including Carat, IProspect and Merkle, delivered revenue of $2,563 million (243,863 million yen) in its second quarter, growth of 18.2% on the previous year, while [...]

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VMLY&R Taps IBM iX’s Simon Macfarlane as Executive Director of Tech for EMEA

In the new role, Macfarlane will focus on clients and partnerships while extending the network's capabilities and offerings.

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Everything’s Bigger in Texas for Furniture Subscription Service Fernish

The subscription-based business just added Austin following San Diego and Dallas earlier this year.

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Walmart Partners With Adobe to Sell Its Retail Technology

‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.

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How Music Retailer Sweetwater Is Growing After a Record 2020

An updated megastore, a new publishing house and a foray into band instruments are key initiatives.

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UK Chain PizzaExpress Taps Engine Creative to Become ‘Digital Leader’ in Casual Dining

"We’re shaping the future of what dining will look like for customers who are increasingly experience-focused," said Arslan Sharif, PizzaExpress' group digital and loyalty director.

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How to Mint NFTs With Sustainability in Mind

The platform employs a proof-of-stake model and carbon offsets.

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Allianz Names R/GA London to Lead Global Digital Transformation

The agency said it planned to "reinvent" how people interact with insurance and financial companies.