Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It

Our latest Digital Transformation Playbook explores the consequences.

There’s Power in Consumer Data. Is Your Brand in Control?

Otherwise you might be missing out on audience engagement.

4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It’s not rocket science—it’s another kind of science.

4 Big GDPR Concerns for Brands, Agencies and Vendors

The clock is ticking on Europe’s landmark privacy legislation.

5 Ways to Improve Digital Collaboration in the Workplace

Don't let tools become a distraction.

Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth

Digitally connected, socially responsible companies will be able to relate to audiences on a deeper level.

AI, Not User Experience, Is Holding Voice Back From Its Full Potential

Artificial intelligence is just scratching the surface for what’s needed.

How Voice Automation Can Revitalize a Brand’s Website

Afterall, consumers prefer to speak rather than type.

Why Real-Time Engagement Is the Future of B-to-B Marketing

Five keys to a successful strategy

Marketers Won’t Become Obsolete Due to Bots—Just More Strategic

Facebook’s automation tools, for instance, will improve UA campaigns.