These Are the 3 Keys to Digital Transformation Success

Marketers should focus on people, culture and technology.

Alibaba Says Its AI Copywriting Tool Passed the Turing Test

It's generating copy for sites like Taobao and Tmall

How Social Responsibility Is Changing Creative in the Age of Digital Transformation

Companies need to redirect the narrative.

Why a Good Online Experience Can Make For a Better In-Person Adventure

Using data to inform and enhance the experience.

Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing

From bad data to talent shortages, the technology faces many hurdles.

Microsoft Is Reportedly Developing Amazon-Go-Like Technology

And it's in talks with retailers like Walmart.

4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

From infrastructure to transparency, managing the insights is key.

Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity

The evp and managing director discusses the planning and programming levels of media.

How Artificial Intelligence Is Changing the Healthcare Industry

From diagnosing minor illnesses to curing serious diseases.

How to Fail at Digital Transformation

Opinion: There’s still time to do it right.