Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

Brands cite problems with transparency and measurement as concerns.

Nearly 70 Million U.S. Households Now Have a Connected-TV Streaming Device

Adults spend an average of 10 hours, 48 minutes a day consuming media.

Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

And buying on mobile devices continues to grow.

In 2018, Publishers Are Looking to Voice and Audio to Super Serve Their Audience

The written word continues a digital transformation.

Why Retention Stats Often Give You Zero Insight Into the Customer Experience

5 stages for improving ROI.

Tech Companies Need to Improve Their Voice Assistants to Make Them Inclusive for All Users

Especially those with accents, like my mother.

To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Otherwise, they can come off as creepy.

4 Ways to Future-Proof Your Brand

Make sure you can pivot quickly.

You Can’t Be Creative Without Data

It doesn't have to be the enemy.

AT&T Appoints New CMO to Create an Ad Platform Focused on Transparency and Brand Safety

Kirk McDonald joins from PubMatic ahead of Time Warner merger.