Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

These 2 inflection points represent macro themes informing marketing.

Why So Many CMOs Are Leaving Major Brands for Ad-Tech Companies

Major CMOs have recently left the brand world in favor of positions at ad-tech companies like The Trade Desk and Mediaocean.

Here’s What Happened When I Gave Up My Phone for a Week

I relied solely on my Apple Watch and AirPods, and it was liberating.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform

Will an algorithm help grow new users?

Here’s How Your Job Will Transform in a Post-AI World

Repetitive positions will become extinct, while others will evolve.

Biodosing, Stunt Math and Disaster Design Will Be Huge in 2018, According to This Report

Sparks & Honey gets ahead of next year's trends.

What Publishers Need to Know About Using AI to Make Money off Their Content

The rise of machine learning.

5 Digital Stats That Sum Up Cyber Monday and Black Friday

Adobe and Salesforce data shows online shoppers are coming in droves.

Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

Ogilvy's worldwide CEO says he wants to streamline the technology systems the agency uses next year while also figuring out more ways to adapt innovations from various markets.

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

In this new world of shrinking and distracted engagement, there are steps that brands can take to maximize the impact of their exposure with customers on social media platforms.