The Coming Convergence of VR and AI Gives Brands Big Opportunities (and Potential Pitfalls)

There will be many chances to use the new technology to make stronger connections with consumers.

Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future

The brand is testing new customer experiences and services. 

5 Market Forces That Are Driving Digital Transformation

Big data, the IoT and mobile among them.

How Marketing Must Evolve as Smart Devices Impact the Industry

Technology should be neither seen nor heard. Here's what we can learn from the companies that get it right.

Infographic: How Marketers Think AI Is Going to Affect the Industry

Eight in 10 business-to-business marketing executives believe AI is poised to "revolutionize" the marketing industry by 2020.

Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

These 2 inflection points represent macro themes informing marketing.

Why So Many CMOs Are Leaving Major Brands for Ad-Tech Companies

Major CMOs have recently left the brand world in favor of positions at ad-tech companies like The Trade Desk and Mediaocean.

Here’s What Happened When I Gave Up My Phone for a Week

I relied solely on my Apple Watch and AirPods, and it was liberating.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform

Will an algorithm help grow new users?

Here’s How Your Job Will Transform in a Post-AI World

Repetitive positions will become extinct, while others will evolve.