Media Companies Need to Partner With Brands If They Want to Survive in the Digital Age

Publishers are undergoing massive transformation as the landscape shifts.

5 Integral Components of a New-Wave B-to-B Marketing Strategy

The future centers around partnerships, mar tech and data-enhanced creative.

Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

Buyers are turning to ecommerce, but sellers are still falling short.

Editor’s Letter: Modern Sales Takes a Community-Oriented Approach

Understanding customers’ experiences is an all-hands effort involving the entire company.

IBM to Acquire Enterprise Software Company Red Hat in Landmark $34 Billion Deal

Purchase of open source software provider represents the largest in IBM’s history

4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves

Marketing execs need to up their game in an era of change.

As Digital Payments Grow in the U.S., Banks and Tech Companies Are Forging Partnerships

Everyone wants a piece of the mobile market.

Q&A: Marriott’s Chief Customer Experience Officer on the Importance of Collaboration

Adam Malamut says it's vital and discusses how the C-suite can help.

Infographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaboration

Traditional CX is no longer enough to satisfy consumers.

Meet the New Chief Collaboration Officer: The CMO

Creating partnerships with other C-suite members is more important than ever.