Retail Must Juggle Brand Preservation and Digitalization as It Evolves

Adweek Advisory Board shares their opinions on industry developments.

Adam Greco Joins Beringer Capital as Analytics Advisor to Digital Experience Fund

He will serve as the firm's data and research concierge for transforming brand marketers.

Inside the Rise and Fall of ‘Christmas in July’ Sales

A rose by any other name...

Smart Technologies and Digital Assistants Are Helping Utilities Engage With Their Customers

In-home tech is also saving people money on their bills.

Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose

Oonie Chase says design is central to businesses’ success.

5 Rules for Creating a Compelling User Experience for Your Customers

User experience design is a journey, not a destination. Constantly iterate and improve or you'll fall behind.

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

Our penultimate Digital Transformation Playbook shows brands need to shed legacy.

5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Approach them with empathy and then build trust.

Infographic: Has Mar Tech Paid Off for Marketers?

Nearly 70 percent of marketers are turning to mar tech to increase ROI, and half are doing so to improve efficiency.

Why User Experience Design Is So Hard for Brands to Get Right

Most of them suck at UX, as important as it is.