How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
The end of the 27-year sports marketing partnership leaves us yearning.
Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
The Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
An overview of the challenges in the evolving attention economy.
How TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
Jessica Grigoriou of Unilever and Evan Horowitz from Movers+Shakers speak at Social Media Week.
Cleaning Up Digital Advertising ‘Litter’ Is Beneficial for All Parties
It's an opportunity for brands to generate revenue while keeping the health of our planet in check.
How Young Hero Is Giving Emerging Musicians Opportunities for Exposure
The pro bono initiative sees the agency bring artists in on campaigns while also mentoring them on branding.
Code and Theory’s Dan Gardner Reveals New Media Company Designed to Help Readers Understand Technology
ON_Discourse helps readers understand technology risks and opportunities.
Publicis Sapient Captures Its Impact in 3 Documentary Films
Academy Award-winning director Ben Proudfoot is behind Publicis Sapient's branded content.
New Initiative ‘Voices’ Celebrates the Brazilian Platforms Driving Real Industry Inclusion
To combat racism and change the Brazilian ad industry to be more inclusive, 24 Brazilian ad professionals from around the world came together through an initiative called Vozes (Voices).
Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
First Tube strengthens Horizon's Web3 and virtual live event capabilities.
Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression
Toyota launched two new spots as part of their ongoing content series with Remezcla.
The Sims Is More Relevant Than Ever as It Helps a New Generation Come of Age
The Sims is attracting new players as it positions the game as a haven for self-exploration and creativity.
Raça Magazine and FCB Brasil Launch Digital Tool to Amplify Black Voices
'Black Characters,' a digital tool created in partnership with agency FCB Brasil, was developed by FCB Studio to be used on Twitter as a means to amplify the voices of [...]