Many components make up a complete marketing campaign. Messaging, of course, is very important, but so too is the design, as that is what consumers are drawn to first. Design encompasses many elements—the facets on a diamond, a company logo, web page layouts, images and even fonts all play a role in the design that resonates with your target audience. Superb design can influence, enlighten and excite. It can also speak volumes with its simplicity or inspire great thought with its creativity. Adweek Design is a category dedicated to design and the designers who cross boundaries and inspire other industry professionals to rethink the vertical.