Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
Some Cookieless Alternatives … Still Use Cookies
While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]
Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox
The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.
OpenX Deal Library Makes Testing Cookieless Targeting Easier for Buyers
OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.
Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Among the critics of Google's cookie alternatives, Privacy Sandbox, is the IAB Tech Lab, which plans on publishing an analysis on the Google Chrome suite of replacement solutions soon.
The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024
Cookie deprecation will impact political ad spend this year, benefiting publishers with premium video inventory, while more spend flows to CTV.
Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking
Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.
Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360
There is no user interface on Google's DSP to test Google's Privacy Sandbox APIs.
The 2024 Ad-Tech Battleground: Identity and Politics
It is essential that these disparate efforts are unified under a common vision and framework.
Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
Marketers Eye Transaction Data in a World Without Cookies
As advertisers adjust to signal loss and retail media grows in prominence, the efficacy of purchase data comes under more scrutiny.