Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room
Data clean rooms replace multitouch attribution for marketing effectiveness.
Krystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
She's the latest of several executive departures inside GroupM.
Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty
This Adweek case study explains how restaurant chain Noodles & Company built its loyalty strategy to drive incremental growth with its core customers.
The Big Impact of Intuit’s SMB MediaLabs on Small Business
Why the finance tech company is integrating its consumers into the retail media ecosystem.
How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
La Presse was able to directly identify 70% of its 4.2 million reader base through first-party data.
IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand
More holding companies are adding layers of digital expertise and deploying them to service accounts.
ChatGPT Makes Its Way to Data Clean Rooms
Ad leaders debate on the privacy compliance of SQL queries within ChatGPT.
Find Your ‘Why’ Behind Data Clean Rooms
Even with the right technology, successful implementation requires a clear strategic vision.
To Grow This Year, Data Clean Rooms Shoot for Interoperability
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
Erasing the Line Between Paid and Owned Media Can Transform Your Marketing
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
Omnicom Media Group Calls for Employees to Earn Omni Certification
Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers
It's the first consumer-friendly marketing campaign for a holding company agency tech stack.
Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America
The holding company-level offering provides support to agencies.
Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering
This is Catalina's first direct media agency partnership.