Most Advertisers and Agencies Are Positive About Retail Media in 2023
Research from IAB Europe and Microsoft highlights the thoughts around partnerships in the space.
GroupM’s 2022 Forecast Is Rosier Than Expected, but Not Great
Advertisers are still spending, but slower.
A Dim Economy Could Price Out Most Sustainable Shoppers
Around one-quarter of shoppers are steadfast, eco-friendly buyers, report says.
How Columbia Journalism Review Aims to End ‘Missing White Woman Syndrome’
The “#EveryoneIsPressworthy” campaign launched by TBWA\Chiat\Day New York and the Columbia Journalism Review is aimed at addressing bias in press coverage.
At Web Summit, Martin Sorrell Forecasts 2023 Marketing Turmoil
Marketers can expect a bumpy year, said Martin Sorrell, though North and South American markets may stay afloat.
Go Omnichannel to Level Up Your Customer Loyalty
For Ulta Beauty, the mobile app is the face of its omnichannel universe.
Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval
Following hybrid work acceptance, companies will hone product, b-to-b and privacy expertise.
Omnicom Media Group Calls for Employees to Earn Omni Certification
Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
Silent Screams and Lots of Green: These Hilarious Insurance Ads Are Here to ‘Save You’
Roojai Online Insurance and BBDO Bangkok take research insights to comical heights.
Build a Sustainable 2023 Marketing Plan and Stick to It
Marketing leaders can and must continue their growth strategies by balancing value for the brand and value for the customer.
Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession
Nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV and radio.
The Guest Checkout Problem: Avoid Leaving Shoppers Out in the Cold
A whopping 72% of shoppers who avoid logging in are actually returning customers.
Retail Media Ad Revenue and E-Commerce Sales Keep Chugging Along
E-commerce wealth is concentrated with 20 retailers across 7 markets.
Neiman Marcus Encourages Customers to ‘Live Your Luxury’
The retailer’s 360 campaign puts as much emphasis on relationships as it does on fashion.
Obtaining New Business Is More Difficult for Agencies, Report Finds
RSW/AgencySearch finds fewer opportunities to land business than in 2021.