Data & Insights 9 Ways Advertising Can Take Advantage of Digital Growth in 2019 From artificial intelligence to emerging tech, we're sure to see a lot of change. Brands Continue to Struggle Despite Seemingly Endless Data Sets It’s not providing the necessary information to solve any of marketing’s problems. Google CEO Sundar Pichai Testifies Before House Judiciary Committee About Data Collection Practices This is his first public testimony in front of Congress. Despite Regulation Fears, Marketers Are Still Investing Heavily in Data Companies will spend an estimated $3.6 billion on acquiring digital data assets like IP addresses. Infographic: What Consumers Want From Branded Sweepstakes For branded sweepstakes, marketers should stick to simple, authentic rewards. GroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations Total new investment expectation lowered by $4 billion. It’s Time to Take Advantage of the Full Potential of Data in Marketing We’re on a precipice of bringing relevance and precision to strategies. Infographic: What Businesses and Marketers Can Expect Entering an Era of Massive Disruption What's the future of digital transformation? Data Is Helping Creatives Find New Sources for Innovation and Design Once impossible tasks will now be possible using emerging tech. Exploring Cognitive Technology’s Value for Gathering Emotional Data Change is happening—and fast.« Previous123456…49Next »