Sen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws

It could be the first of several privacy bills this session.

Infographic: 73% of Millennials Use Their Phones to Shop Online

Compared to 59% of Gen X and 33% of boomers.

These Are the Emerging Tech Trends Marketers Need to Adopt

Blockchain, AI and 5G, oh my.

9 Ways Advertising Can Take Advantage of Digital Growth in 2019

From artificial intelligence to emerging tech, we're sure to see a lot of change.

Brands Continue to Struggle Despite Seemingly Endless Data Sets

It’s not providing the necessary information to solve any of marketing’s problems.

Google CEO Sundar Pichai Testifies Before House Judiciary Committee About Data Collection Practices

This is his first public testimony in front of Congress.

Despite Regulation Fears, Marketers Are Still Investing Heavily in Data

Companies will spend an estimated $3.6 billion on acquiring digital data assets like IP addresses.

Infographic: What Consumers Want From Branded Sweepstakes

For branded sweepstakes, marketers should stick to simple, authentic rewards.

GroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations

Total new investment expectation lowered by $4 billion.

It’s Time to Take Advantage of the Full Potential of Data in Marketing

We’re on a precipice of bringing relevance and precision to strategies.