Snap and Protein Agency Examined What Drives Friendships Around the World

The average social circle consisted of 4.3 best friends, 7.2 good friends and 20.4 acquaintances.

Two-Thirds of US Adults Believe Social Networks Should Remove Offensive Political Content

Only 31% are confident in the platforms' ability to do so, according to Pew Research Center.

Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness

Initial research suggests consumers prefer audio over visual stories.

More People Are Passing on Home Broadband and Relying on Their Smartphones

A Pew Research Center study says the percentage of phone-only internet users doubled since 2013.

Dstillery Closes Data-Driven $5.9 Million Funding Round

The company rebranded itself this year as an 'audience solutions partner.'

10 Takeaways From Mary Meeker’s 2019 Internet Trends Report

She has a new firm, but she still shares her annual insights.

Infographic: How Consumers Want Brands to Communicate With Them

There's a fine line between catering to their preferences and freaking them out.

Digital Will Surge Through 2020, Forecasts GroupM

The ad industry's 'unusually strong' growth rate likely won't last.

Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

That's followed by family (73%) and online reviews (62%).

Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations

Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies?