E-book Buyers Are 21% More Likely to Be Female

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as much a factor of gender and ethnic group as spending power, according to this recent Nielsen U.S.

Your Kids Have the Same Media Habits as You Do

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.

Tablets Overtake Smartphones as the Big Shopping Device

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.

Your Rich Friends Don’t Really Want to See You in Person, Says Report

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to stay in touch with friends and family (96 percent) than traditional ways (81 percent), according to the Shullman Luxury and Affluence Monthly Pulse.

Online Video Ads Have Higher Impact Than TV Ads

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.

Men Are More Likely Than Women to Use Mobile Shopping Technology

When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to find the best deals.

One in Four Teens Uses a Cellphone to Get Online

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).

Rich People Are Less Loyal to Specific Brands

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse for March asked about their spending plans, and 12 percent of men with a household income of $250,000 plus actually plan to spend less, compared with 2 percent of women.

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested.