More Than Half of America Has a Smartphone

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own one.

Tweens Have a Big Say in Household Spending

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In the Intelligence Group's newest Cassandra Report, which focuses on tweens and marketing, fully one-third of parents report their kids are "extremely influential" on household purchases big and small.

Millennial Guys Are Turning to Makeup

Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance. Men (the younger ones, that is), are even starting to embrace traditionally women's grooming products and fashions.

A Look at How Geography Affects Shopping Habits

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc Worldwide surveyed 13,500 shoppers in North America and Western Europe on their shopping attitudes and behavior, and the resulting study, PeopleShop, revealed very different shopping behaviors and attitudes around the world.

E-book Buyers Are 21% More Likely to Be Female

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as much a factor of gender and ethnic group as spending power, according to this recent Nielsen U.S.

Your Kids Have the Same Media Habits as You Do

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.

Tablets Overtake Smartphones as the Big Shopping Device

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.

Your Rich Friends Don’t Really Want to See You in Person, Says Report

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to stay in touch with friends and family (96 percent) than traditional ways (81 percent), according to the Shullman Luxury and Affluence Monthly Pulse.

Online Video Ads Have Higher Impact Than TV Ads

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.